Optimization (SEO)

SEO (Search Engine Optimization) is a complete process of website improvements for better indexing and ranking in search engines. The abbreviation means Search Engine Optimization. SEO site optimization is used for position the site of the first page of google and other search engines, and is used with the aim to increase the traffic to the site and therefore to increase the sales through it. This optimization is undoubtedly the most effective and low-budget Internet advertisement. The reason for this is that almost 90% of the consumers who have decided to purchase a product or service are essentially looking for information on Internet and over 93% of the customers view only the first two pages of search results.

Optimization goes through various stages:

  • SEO keyword analysis;

  • On page optimization;

  • Off page optimization.

In the first stage "DiGital Software" analyzes the most searched for google keywords and phrases according to the activities of the client's company.

The second step is optimization of the source code, structure, text part, filling the necessary google tags, creating actual content in accordance with the keywords and phrases analysis.

The third stage includes link-building (building relationships), copywriting (writing advertising texts and posting on social networks), use of marketing methods, monitoring of incoming traffic. These processes are carried out monthly to maintain the already achieved high positions on the site.

SEO is a set of specific techniques and rules to be followed by the construction and the subsequent maintenance so the site to be easy findable with specific words and phrases that most accurately and clearly present the company activities.

SEO optimization is a mandatory condition for the long term development of the company because it makes the brand recognizable for targeted clients and it works to improve its image among the Internet users.   

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Optimization  (SEO)